How Knowledge Strategy Matters in Firm Performance: the Interaction Effect of Knowledge Specificity
نویسنده
چکیده
What is the relationship between knowledge strategy and firm performance? The impact of the same knowledge strategy on firm performance is inconsistent. We identify two dimensions of knowledge strategy: knowledge newness and knowledge diversity which are the important factors of organizational knowledge. This study argue that the effect of knowledge strategy on firm performance is contingent on knowledge specificity defined as the extent of the specific nature of the knowledge in terms of its acquisition and application relative to other organizations. The objective of this study is, therefore, to explicate theoretically and test empirically the interaction effect of knowledge specificity on the knowledge strategy ? firm performance relationship. Based on 1998-2007 data from COMPUSTAT, USPTO, and WOS in biotechnology and pharmaceutical industry, we find increasing organizational knowledge diversity can enhance firm performance, whereas increasing knowledge newness cannot lead to an assured outcome. The empirical results show knowledge specificity will interact with knowledge diversity and knowledge newness that enhance firm performance collectively
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